Jul.23.2025
International Design Recognition! Texturemaker's New Brand Identity Wins A'Design Award Silver!
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Since its establishment in 2003, Texturemaker has dedicated years to the food ingredients and premix sector, committed to developing diverse textures and applications. We aim to bring more surprises to every client and continuously strive to be an innovation driver in the food industry.
LET'S MAKE WONDERS HAPPEN
As global market demand continues to expand, we also place high importance on our external brand communication. In 2024, we officially partnered with Process, a Swiss brand consultancy, to undertake a comprehensive brand revitalization. This led to our new brand promise: "LET'S MAKE WONDERS HAPPEN," positioning us as an "Innovative Food Experience Design Partner." This new identity showcases Texturemaker's expertise in combining food science with product design, working alongside everyone to realize delicious aspirations.
The award-winning brand visuals retain Texturemaker's existing logo and color palette while developing a completely new brand identity system. This further expands the brand's value proposition and enhances its market appeal. Inspired by the concept of "connecting microscopic molecular structures to the creation of blockbuster products," the design utilizes simple geometry and a sense of interaction to convey our brand's pursuit of innovation and organic versatility.
These graphics are not only modern but also incorporate the imagery of scientific molecular linkages, symbolizing Texturemaker's strong capabilities in food research and development. They also highlight the deep partnership between Texturemaker and its clients. Each graphic combination represents the brand's infinite innovation potential and unwavering commitment to quality, making delicious experiences a tangible reality.
To create comprehensive brand touchpoints, we simultaneously updated the designs for exhibitions, catalogs, and other materials, ensuring a consistent and impactful brand image. Furthermore, to more precisely convey Texturemaker's innovative spirit and unique charm, we used vibrant colors and compositions to express our dedication to product texture and creativity.
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Texturemaker's Identity Design Reaches International Stage, Earning Unanimous Acclaim
The results of this brand rejuvenation were honored with a Silver Award at the 2025 A'Design Award, a leading international design award. This recognition came in the "Graphics, Illustration and Visual Communication Design" category, receiving affirmation from the international design community. This is not just a design revolution; it marks a crucial starting point for Texturemaker's next phase of internationalization and digitalization!
Moving forward, we will continue to deepen our food ingredient solutions, application technologies, and brand partnerships, collaborating with global clients to create more delightful surprises and possibilities for the market, ultimately becoming a leading international food ingredient brand.
LET'S MAKE WONDERS HAPPEN
As global market demand continues to expand, we also place high importance on our external brand communication. In 2024, we officially partnered with Process, a Swiss brand consultancy, to undertake a comprehensive brand revitalization. This led to our new brand promise: "LET'S MAKE WONDERS HAPPEN," positioning us as an "Innovative Food Experience Design Partner." This new identity showcases Texturemaker's expertise in combining food science with product design, working alongside everyone to realize delicious aspirations.
The award-winning brand visuals retain Texturemaker's existing logo and color palette while developing a completely new brand identity system. This further expands the brand's value proposition and enhances its market appeal. Inspired by the concept of "connecting microscopic molecular structures to the creation of blockbuster products," the design utilizes simple geometry and a sense of interaction to convey our brand's pursuit of innovation and organic versatility.
These graphics are not only modern but also incorporate the imagery of scientific molecular linkages, symbolizing Texturemaker's strong capabilities in food research and development. They also highlight the deep partnership between Texturemaker and its clients. Each graphic combination represents the brand's infinite innovation potential and unwavering commitment to quality, making delicious experiences a tangible reality.
To create comprehensive brand touchpoints, we simultaneously updated the designs for exhibitions, catalogs, and other materials, ensuring a consistent and impactful brand image. Furthermore, to more precisely convey Texturemaker's innovative spirit and unique charm, we used vibrant colors and compositions to express our dedication to product texture and creativity.
Texturemaker's Identity Design Reaches International Stage, Earning Unanimous Acclaim
The results of this brand rejuvenation were honored with a Silver Award at the 2025 A'Design Award, a leading international design award. This recognition came in the "Graphics, Illustration and Visual Communication Design" category, receiving affirmation from the international design community. This is not just a design revolution; it marks a crucial starting point for Texturemaker's next phase of internationalization and digitalization!
Moving forward, we will continue to deepen our food ingredient solutions, application technologies, and brand partnerships, collaborating with global clients to create more delightful surprises and possibilities for the market, ultimately becoming a leading international food ingredient brand.
